Taking Back Sunday Added to Ford Tour

Taking Back Sunday's upcoming concert in Los Angeles is highly anticipated, and now Ford is looking forward to it too. Ford has done business with the band in the past, and hopes to do so in the future. They are fully on board with the Ford Team's presence at the event. If things go as planned, the Ford Edge will be shown at the venue. If everything falls into place, there are rumors of Derek Jeter, the face of the Edge making an appearance.
The Edge's dramatic styling continues to define the crossovers style with a bold, new design. Equipped with ambient lighting, consumers have the choice of matching their lighting with the car color, or any color of their choice. It's Panoramic Vista Roof features a large formatted panel that tilts up or opens fully. Whether you're sitting up front or in the back, the Vista Roof provides a greater view of the world.
The 2013 Ford Edge has significant features that match and outweigh those of other vehicles.

Technology:

• Push to start
• Cruise control and collision warning
• My Ford Touch
• Ford Sync
• HD Radio

Versatility:

• Rain sensing front wipers
• Towing capability up to 3500 lb
• Easy Fuel cap-less fuel filter
• Easy Fold remote seat release
• Fold Flat Front seat

Performance:

• Advance track with roll stability control
• Paddle Shifters
• All Wheel Drive

The Ford Edge is a top of the line Crossover SUV with potential to surpass any other model in it's class. We will see how the venue goes, and it if is successful, there will hopefully be a future with Taking Back Sunday and Ford.

Snoop Dogg Raps About Ford Fusion

Rapper Snoop Dogg gave fans a taste of the new 2013 Ford Fusion by starting his show off with a little rhyme about the upcoming model. Snoops widely recognized reputation throughout the hip hop world makes him an ideal candidate for a stop on the Ford Tour. Believe it or not, if he tells his fans something, they will believe him. Before the show, the fans did not pay much attention to the Ford Team who were set up just inside the Izod Center at the Meadowlands in New Jersey. However, after Snoops performance, and ____ for the new Fusion, fans were lined up on their way out to hear more about it.

With a 3.5L Duratec 24V V6 engine, 263 horsepower, and 6 speed select shift automatic, the Fusion is one of the easiest vehicles in its class to operate, while still maintaining its character and class. Getting 34 highway miles per gallon and over 700 miles on a single tank of gas, this car is a top choice for our troubled economy and rising gas prices.
If anyone thought that Ford would release this new model without incorporating state of the art technology, think again. The Fusion's BLIS ( Blind Spot Information System) uses radar in the rear quarter panels to identify if a vehicle has entered the blind spot zone. The system can alert the driver with a warning light in the size view mirror. Ford's Advance Trac comes standard in the Fusion and provides state of the art stability control. The Agile Sport Handling takes the vehicle to another level of power and handling, while the Sony sound system provides the highest sound quality available. Enough cannot be said about this outstanding car, and lets be honest; if Snoop Dogg approves, it must be fly.

Escape With Train

Increasingly popular and unique band, Train, was happy to see the Ford Team at their show in Boston, Massachusetts tonight, and they let their fans know it. "Check out the Ford Team on your way out tonight!" said lead singer Pat Monahan. "They are reliable, and American. What more could you ask for?"

The Ford Escape was out on display tonight at the TD Garden for fans to check out. This ultimate, high performance SUV is the first to combine SUV capability with the outstanding fuel economy and low environmental impact of a fully hybrid vehicle. The Escape can travel at speeds up to 44 mph in electric mode without using any fuel at all, and when the engine does kick in, this vehicle gets an unbelievable 34 miles per gallon. 

Ford provided this SUV with Flex Fuel Capability, which means that the 240 horsepower V6 engine is designed to operate on either standard unleaded gasoline, or E85 alternate fuel. Its Regenerative Brakes allow for the stress and power used by the function to be used in such a way that it recharges the vehicles battery. Amazing? I think so.

The Ford Escape prides itself on its comfort, versatility, and cargo space; which includes a wet drunk bin used to store wet or dirty items to keep the carpet clean. Safety is always the number one priority for Ford, and it shows with the safe interior environment and strong body of the Escape. This vehicle's body structure includes a front crumple zone and side door intrusion beams, protecting the driver and all passengers in the car. 

Safety, Comfort, Versatility, Style. All of these are vital aspects of a successful vehicle, however the 2013 Ford Escape is top of the line when it comes to technology. This SUV comes fully equipped with:

• Hybrid Center Stack Display- Integrated into the Navigation system 
• Energy Flow, Power, and Efficiency Monitors: Coaches the driver on how to maximize fuel efficiency by making the most out of the vehicles electric mode.
• Sync- In car connectivity (Music, phones, traffic, news, weather, etc.)
• Family Entertainment System
• Keyless Entry Keypad
• Power code and Bi-Directional Remote Start

I think it is safe to say that Ford really has outdone themselves this time. The 2013 Ford Escape has the full package and more. Just when you thought you had everything you could want or need in a car, Ford had to prove us wrong once again by introducing this spectacular model. 

Foo Fighters Flex for Fans

The Foo Fighters paid a visit to Salt Lake City, Utah last night where fans were blessed with a beautiful evening for live music, and a sweet new ride. The 2013 Ford Flex was on show at the Rice-Eccles stadium, where fans took a double take at its clean, linear look and feel that sets it apart from other vehicles. The four deep grooves on the bodysides add character and the signature three bar chrome grill allows for the Flex's bold and innovative design.
The 3.5L Twin Turbocharged Direct Injection V6 engine is as unique as it sounds. With 355 horsepower and direct injection fuel delivery, this vehicle is one of a kind with the combination of its body style and what is under the hood.
Comfort is the Flex's strong suit. With third row seating and a tailgate feature, this SUV adequately seats seven and is perfect for the whole family. Its refrigerated second row console makes it the perfect choice for road trips and athletes. The Road Noise Buster is the Ford Flex's best quality, as it pinpoints and cushions the smallest sources of those annoying noises. The inset design of the front and rear side doors help reduce interior noise, and advanced sound deadening materials are used to insulated the vehicle itself. Equipped with all these features and more, including Flex Handling (independent rear suspension), with the Ford Flex you are guaranteed one smooth, quiet, and comfortable ride.
The best part about this SUV is that there is no compromise. Increased comfort does not mean less safety. In fact, with 6 standard airbags, the Ford Flex has a 5 star crash test safety rating.
Ford's presence at the event was not limited to the Ford Team showcasing the Flex. The stage background was in fact the Ford logo, and the motor company sponsored a surprise raffle that made one 15 year old girls day. Ford t-shirts were shot into the audience, and the Foo-Fighters were more than on board with and thankful for the Ford Team's presence at their event.

U2 Promotes Ford at Sold Out Venue

The famous Irish rock band, U2 was in Philadelphia, Pennsylvania this weekend keeping their music and the spirits of their fans alive. Lead singer and notorious philanthropist Bono insisted on Ford attending their venue, but he had a specific vehicle in mind for promotion. The 2013 Ford C-MAX Energi Hybrid, a fully hybrid, plug in electric, and environmental friendly vehicle was at the top of his list when choosing what the Ford Team would be showcasing at the event. Debuted at the North American Auto Show, this hybrid gained instant popularity. With more miles per gallon than the Ford Fusion Hybrid (the most fuel efficient sedan in America), the C-MAX is built on the success of the power-split architecture used in the current Ford hybrids. This allows the vehicle to operate in fuel saving electric mode beyond 47 miles per hour. Fans were stunned at the new hybrid vehicle and its ability to travel 500 miles using the battery and engine. That is more than any other plug-in or extended range vehicle currently and prospectively on the market. This expanded range of Ford C-MAX line gives consumers more choice, versatility and style for high-mileage family-friendly vehicles.  
Hybrid plug in vehicles provide numerous benefits which include:

• Electric Driving Range, ideal for a quiet and environmentally friendly ride
• Customer savings on energy and fuel costs
• Reduced dependency on petroleum
• Environmental benefits
• Increased use of electricity from renewable sources (wind, sun,     etc)

The C-MAX Energi Hybrid uses a lithium-ion battery system, proven to increase performance and undoubtedly more efficient. At 25 to 30 percent smaller and 50 percent lighter than the nickel-metal hydride batteries that other hybrids use, it is much more compact while still allowing for better acceleration and power. To add to the customers convenience, the C-MAX Energi Hybrid will fully charge overnight when plugged into a standard 120 volt outlet.

One of the more impressive features in this vehicle is The Brake Coach, which educates driver on the optimal use of their regenerative braking system, which will recapture kinetic energy and send it back to the battery while simultaneously reducing wear on the brakes. 

With a full list of available features, this hybrid vehicle surpasses any other Ford showcased at previous events in regards to owner benefits. We predict a bright future not only for this model, but for the new and exponentially advancing technology that was put into it. 

By the end of the show, Bono even said he was considering buying one!

Dirty Work Tour Hits NYC With Ranger In Style

The highly anticipated Dirty Work Tour has finally arrived in New York City, and Ford will be damned if they don't take advantage of this massive event to promote the new 2013 Ford Ranger. This multi-artist venue has drawn fans from all over the tri-state area to see Yellowcard, All Time Low, Hey Monday, and more bands of the like. Attending various different shows with a new vehicle at each event was an idea that Ford has had in the making for years, however these are the shows that they aim to attend. With more bands, there is a large fan base, which results in greater exposure of the vehicles they are showcasing. With the Dirty Work Tour, the event itself is ideal, but the location limits Ford to only one vehicle, where at a larger arena they could have presented several. The Ford Ranger was their choice for this event, planking it in tight quarters at the Best By Theatre in New York City. The event will be held tonight, May 3rd, and is predicted to be a success for both the bands and Ford alike. The 2013 Ford Ranger is a one of a kind futuristic style truck that had dominated the European market last year, and has since made its way overseas to the United States. The Ranger is stacked with with technology like Bluetooth voice control and rearview camera system, and also offers best-in-class towing( 3350 kg in the European market) . The range-topping vehicle has a unique position, color split front fascia, and the color of dark accents on mirrors, handles and side air vents, all of which is intended to provide a dark and sporty appearance. Sitting on a 18-inch wheels, sport roof rack and a circular exercise, the Ranger ceases to amaze its drivers. When it comes to off-road, the truck offers the ability to navigate the water-best in class 31.5 inches, and ground clearance of nine inches. This model also comes with exclusive graphics to distinguish it from lesser models. The interior of this highly demanded machine features seats made of leather and fabric in a sporty design, including partial ventilation. The seats were designed with off-roaders in mind of course, providing both drivers and passengers with maximum lateral support. Customers have the option between the new four-cylinder 2.2 liter diesel engine churning out 150 horsepower and 277 lb-ft of torque, or diesel five-cylinder 3.2-liter good for 200 horsepower and 347 lb-ft of torque. What more could one ask for in a model of this caliber? The Ranger is hoped to be the future of the Ford truck-line models, and with what we have seen so far the possibility is there. If tonight's venue is a success, the Ranger will be here to stay.

Ford Fiesta Promoted at Kings of Leon Event

The highly anticipated 2013 Ford Fiesta was showcased for the first time yesterday in Seattle. Kings of Leon hopped on board with the Ford Team to help promote the new model, which has all the features of last years comeback model, plus much more. Kings of Leon announced Ford's presence at the venue on its website two weeks prior to the event, which only added to their cooperation. The Ford Team stopped fans on their way though the gates to give them a tour of the new vehicle. For those who missed it on their way in Kings of Leon made sure to announce our presence at the start of the show, so the turnout at our booth was much bigger towards the end of the show. The fans quickly gained interested in the car when they saw the transition we have made while designing both the interior, and exterior of the vehicle. The new sporty look has turned this once "old mans" car into the young, versatile, model that it is today. In addition to its new look, the 2013 Ford Fiesta is all about safety. With the most standard airbags in its class (7), and side curtain, and driver's-knee airbags, we ensure driver safety. Its 1.6L engine with available powershift 6 speed automatic transmission is ideal for customers ranging from new drivers, to experienced ones in search of a smooth, safe ride. Its fuel efficiency leads its class, with an astonishing 40 mpg highway. Additional options to increase the Focus experience include heated leather seats, a power moon roof, push to start, an LCD GPS and entertainment screen, and ambient and exterior lighting. This car is Ford's jack of all trades. It may not have the power, torque, or towing capabilities that the Ford trucks might have, but with its fuel efficiency, safety features, unique design and colors, it is hands down Fords favorite 2013 model. If Kings of Leon fans were impressed, you will be too. Visit your nearest Ford dealer to fully experience the 2013 Ford Fiesta and all it has to offer.

New Found Glory Returns, Supports F-150

New Found Glory surprised long time fans by announcing a tour last year, set to hit cities across the nation. The tour kicked off yesterday in San Diego, California. Needless to say the venue was a sold out hit. Fan's could not wait to get through the gates, unaware of our Ford team's presence right inside the arena with the brand new Ford F-150 sparkling in the sun. It didn't take long for the attention to quickly shift to our new sporty and luxurious truck. Starting at $22,800, this 2012 model had New Found Glory fans in awe, and as our team helped them explore the options and endless features of the one of a kind machine their interest only flourished. The Tow/Haul Mode on the standard 6-speed automatic transmission compensates for altitude, grade and load to aid performance, especially when you’re driving up steep grades or down extreme slopes. Its standard 5.0 L V8 engine provides the power necessary to fulfill every mans dream, and with 28 miles/gallon highway there is no punishment for power. Fans could not get enough information on the capacity, towing, and torque of the new Ford F-150, but their attention shifted to its features once they were introduced to the state of the art Productivity Screen. The available class-exclusive 4.2” LCD Productivity Screen provides fuel economy, towing information and off-road data, as well as plenty of additional vehicle information. And it’s all easy to navigate with steering wheel switches that help you keep your eyes on the road. It’s standard in FX2/FX4, Lariat, King Ranch, Platinum, Lariat Limited, Harley-Davidson, SVT Raptor; and optional in XLT with the available XLT Convenience Package.
Like the rest of the Ford vehicles showcased on the tour, the F-150 is also equipped with Ford Sync, a top of the line Navigation System, and remote start/keyless entry. The most popular, and our personal favorite feature is the new available, stowable Bed Extender provides additional cargo space when in the outward position while the tailgate is down. It can also be flipped inward to create a contained area at the back of the box when the tailgate is up. Best of all, it conveniently stows neatly into the sides of the cargo box when not in use.
The 2012 Ford F-150 is like no other truck out there, satisfying customers for years but advancing at an exponential rate. Safety is no concern as it tops the rest of our vehicles in safety ratings. With all features included, this truck is hands down the truck of the year, and is being considered so formally by the widely known Car and Driver magazine. Don't miss out on this great opportunity!

Goo Goo Dolls Join Ford's List of Tour Stops

The Ford Team is set and ready to join the Goo Goo Dolls this coming Saturday in Phoenix, Arizona for what is expected to be the biggest show of their careers. With one of the broadest fan bases out of any musical group, the Goo Goo Dolls are showing Ford their full support by providing free advertising space on the events tickets and via the web. The model being showed at the venue has been debated for weeks, as the attendees are men, women, and children of all ages. When choosing what car to showcase at each event, it is important to identify the market that will be present. If there is going to be a specific age group or gender, it is crucial to take that into account. The decision was made to send the 2012 Ford Taurus to the event, as it is an ideal choice for the average consumer. Its athletic and futuristic appearance adds to its appeal, and its power dome hood and incandescent tail lamps give it a unique twist. Perfect for customers ranging from young adults, to senior citizens, the Taurus' Navigation System with Sirius Traffic and Travel Link combines GPS with 3-D mapping  and provides voice guided turn-by-turn directions. What sets this system away from the others is that it not only offers directions, but also traffic conditions, weather, sports scores, gas prices, and more. The Navigation screen will even play DVDs when the vehicle is in park. The Taurus utilizes Ford's new Activate Adaptive Cruise Control and Collision Warning (ACC) by selecting a cruising speed and the distance you want to maintain from the vehicle in front of you. When ACC detects traffic slowing down, your vehicle automatically slows to maintain the distance you've set. When traffic clears, your vehicle resumes at the pre-set speed. The Taurus' most recognized feature is the most important to many prospective buyers. When it comes to safety, Ford does not rest until they have found the safest and most practical designs and features. MyKey is Ford's newest safety feature that will change the face of safe driving forever. It is an innovative system that can help your young son or daughter drive more responsibly, and safely. Important safety features stay activated, such as the Beltminder warning chime, until the safety belts are buckled. The audio system sound volume also remains muted. MyKey can be set to place limits on speed (to 80 miles per hour) and audio volume (to 45 percent of maximum). The low fuel light comes on sooner (75 miles to empty instead of 50). The few minutes it takes to program a MyKey ignition key through the vehicle's message center will bring you hours of additional peace of mind. 

There are several other features that the 2012 Ford Taurus has to offer, such as keyless entry, a rear view camera, and FordSync, which allows the driver to sync portable devices to the car for safer driving.

The Taurus' 3.5L EcoBoost™ is the first North American production twin turbocharged direct injection V6 engine. We know the importance of stability and control, but originality is the key to our new 2012 Taurus. The Six Speed Select Shift with Paddle Activation allows for automatic transmission that delivers the sportiness of a manual. All Wheel Drive and Sport Tuned Suspension only add to the multiple benefits offered with this reliable and affordable vehicle. Affordable prices and impressive financing rates make the 2012 Ford Taurus the best choice for any driver looking to advance their driving experience, while keeping life simple and safe.

Ford Expedition Invades Jay-Z Venue

Jay-Z is widely known throughout the entertainment industry for not just his music, but his style as well. His fans know this, and so do we. That is why we chose the 2012 Ford Expedition for the first show of his summer tour. It was not difficult to draw attention to our Ford Team, especially with the Expedition's new state of the art sound system. We go the crowd ready for the concert with some pre-show Jay-Z songs, while many surrounded the car in amazement. The classy Expedition is Ford's biggest SUV and its premium quality interior material is only part of what makes this unlike any other truck currently on the market. Men, this is the truck you've been waiting for. From the Flex Fuel V8 engine to its 310 horsepower, you couldn't ask for more power under the hood. A crossover with towing capabilities? I think so. Weather you're hitting the open seas or looking for a woodsy adventure, this beauty can tow anything from boats to campers. Women, finally a compromise. While the 2012 Expedition looks like an SUV, it also acts as a minivan. With third row seating, it comfortably and safely fits 8 with side curtain airbags in the second and third rows. The extra seating folds flat for extra cargo space, perfect for groceries.
Features such as navigation, remote start, and anti lock breaks are no longer novelties as they now come standard in the 2012 Expedition. This crossover SUV is perfect for the entire family, and there is no longer a sacrifice for better fuel milage. Enjoy 14-19 miles to the gallon in this beast of a machine while knowing you're getting the best for your money and safest crossover of the year.

Ford Visits Atlantic City With Katy Perry Fans

The Ford Team made their way to Atlantic City this week, along with thousands of fans attending Katy Perry's kickoff tour. Perry, being the pop-icon that she is, attracts young and middle aged females to her concerts. Ford took this into consideration when they decided to showcase the 2012 Ford Focus at her concert. Spokesperson Anne Marie Gattari shared her reasoning behind the car choice at Perry's sold out Atlantic City event.
"Identifying your market is everything", she said. " We know the type of people that attend concerts like Katy Perry's. Not only do we have to identify her fans, but if young girls are attending these events, it is likely that they will be brought their by their fathers." 
Daddy's little girl will be fighting for the car keys before he knows it, and when it comes to a father's daughter, what is his main concern? Safety. Ford emphasized the safety features of the Focus at Perry's concert, and even though the young female fans were more interested in the car's color, the fathers were surely listening. 
"My oldest daughter is 21 and I remember when she first started driving," said father of two Eugene Smith. "My youngest is 14 and is already nagging me about a car, but there is no hiding it; the day will be here before I know it and when it comes I want to be well informed, and that is what Ford is accomplishing here."
Ford has been focusing more on safety as it is becoming more and more important to both the customer and them as a company. "Developing the Focus to meet the global safety standards has resulted in improved crash performance to help protect occupants in crashes," said Focus safety manager Matt Niesluchowski. "Ford's safety team had a head start in working together around the world, which helped tremendously in ensuring the new Focus meets or exceeds a complex web of global safety regulations."

A new grade of high strength steel accounts for 55 percent of the Focus body shell, while a mixture of ultra-strength and boron steels is used in 31 percent of the assembly. Design is useless without validation, which is why Ford experts have both physically and virtually crash tested the Focus' design over 12,000 times combined. A new drivers side airbag has been introduced to improve chest protection, and the passenger side airbags have been designed to stay deployed for a longer period of time after impact. Ford has idealized reaching out to the proper markets, while still providing quality information on quality products. 

Eminem Fans Get Full 2012 Ford Mustang Experience

Ford kicked off its newest campaign yesterday, attending the first of many concerts hoping to reach out to potential buyers and gaining customer feedback. Eminem fans took some to stop and catch a glimpse of the new 2012 Ford Mustang, despite the chaotic crowd desperate to enter the arena. The sold out concert held at the Meadowlands in New Jersey was an ideal start for the campaign. Young males and females, primarily teens and young adults in their early twenties swarmed the vehicle, as Ford Team member Josh Mariott started it up and revved the engine.
"You couldn't ignore the sound of the exhaust when he started the car up. As soon as I heard it I didn't even have to ask where it came from. I just made my way over to the car. If my younger brother hadn't dragged me away, I may have even missed the concert," said 22 year old Mike Nelson.
While some team members were present at the car, others were at a table handing out brochures and pamphlets to give out information to those interested. T-shirts were laid out on the table for sale, with the Eminem standing next tot he 2012 Ford Mustang on the front, and "Ford Presents Eminem at the Meadowlands" on the back. At the beginning and end of the venue, Eminem himself gave his input on Ford, telling fans of their reliability and increasing exclusivity in the market.
It seemed as if fans could not get enough of the car for show in front of the entrance to the Meadowlands. It may have been the sound of the exhaust that drew the crowd, or it could have been the giant sign that read. "Buy Your Tickets for the 2012 Ford Mustang Raffle!". Some lucky Eminem fan was the winner of this fully loaded luxurious and sporty vehicle. Raffle Tickets were $50 each, and had to be bought before 9:00 p.m., two hours into the show. The winner was picked about an hour before the concert was over, and was announced by Eminem himself at the close of the venue. This concerts lucky winner was 19 year old Shaun Nickelson, who was almost brought to tears when he heard his name announced.
"I thought it was a joke at first," said Shaun. " When I realized it was for real I almost fainted. I've wanted a Mustang since before I was able to drive."
The 2012 Ford Mustang Boss, which was the model on display at the venue, is a bit different from the standard or GT Mustang. Its 5.0 L V8 engine brings it to the top of its class, and with 444 horsepower at 7,400 rpm it comes off as an intimidating ride. In reality, user reviews show that the Mustang Boss is the smoothest of its kind. In other cars, this kind of power may be too much to handle, but with this state of the art vehicle Ford took that into consideration and adapted to the change. The six speed manual transmission is standard in the Boss, as manual should be the only way to drive a Mustang. Ford also has taken into consideration the rising gas prices when designing this car. Surprisingly, this power house of a vehicle gets about 17 miles to the gallon city driving, and 26 miles per gallon highway.
Eminem fans are the first to get a taste of Fords ongoing campaign, set to continue in the near future with Katy Perry's concert in Atlantic City, New Jersey. Despite being early in the campaign, the presence at Eminem's concert was a success, and Ford believes that the future events will follow in suit.

Music Fans Catch Glimpse of New Ford Campaign

Ford will be hitting the road this and summer, promoting their new models at concert venues of various artists across the nation. The Ford Team will be present at between fifteen and twenty concerts throughout the year, promoting a different vehicle at each event. Not only is this an attempt by Ford to expand their market, but it is also a chance for the customers to give the team members their input and feedback, both positive and negative. 

Each artist/band at every venue is on board with Ford and their campaign. Negotiations between the motor company and the artists of each show have been made to incorporate memorabilia, such as t-shirts, hats, etc. into the Ford campaign. Ford's spokesperson Anne Marie Gattar says, "By utilizing our presence at these venues we are not limited to one specific market. Different artists attract different crowds, which allows for a variety of people to be exposed to our campaign."

 Gettar also stated that since the demographic will be different at each event based on the artist, it will play a large role in deciding which vehicle will be showcased at each venue. 

Ford team members will be available to answer any and all questions about the automobile being promoted, along with any other vehicle potential customers might be interested in. They will be able to refer fans to their most convenient Ford dealer, and educate them on what might be the best decision for a purchase based on their specific wants and needs.