Ford Visits Atlantic City With Katy Perry Fans

The Ford Team made their way to Atlantic City this week, along with thousands of fans attending Katy Perry's kickoff tour. Perry, being the pop-icon that she is, attracts young and middle aged females to her concerts. Ford took this into consideration when they decided to showcase the 2012 Ford Focus at her concert. Spokesperson Anne Marie Gattari shared her reasoning behind the car choice at Perry's sold out Atlantic City event.
"Identifying your market is everything", she said. " We know the type of people that attend concerts like Katy Perry's. Not only do we have to identify her fans, but if young girls are attending these events, it is likely that they will be brought their by their fathers." 
Daddy's little girl will be fighting for the car keys before he knows it, and when it comes to a father's daughter, what is his main concern? Safety. Ford emphasized the safety features of the Focus at Perry's concert, and even though the young female fans were more interested in the car's color, the fathers were surely listening. 
"My oldest daughter is 21 and I remember when she first started driving," said father of two Eugene Smith. "My youngest is 14 and is already nagging me about a car, but there is no hiding it; the day will be here before I know it and when it comes I want to be well informed, and that is what Ford is accomplishing here."
Ford has been focusing more on safety as it is becoming more and more important to both the customer and them as a company. "Developing the Focus to meet the global safety standards has resulted in improved crash performance to help protect occupants in crashes," said Focus safety manager Matt Niesluchowski. "Ford's safety team had a head start in working together around the world, which helped tremendously in ensuring the new Focus meets or exceeds a complex web of global safety regulations."

A new grade of high strength steel accounts for 55 percent of the Focus body shell, while a mixture of ultra-strength and boron steels is used in 31 percent of the assembly. Design is useless without validation, which is why Ford experts have both physically and virtually crash tested the Focus' design over 12,000 times combined. A new drivers side airbag has been introduced to improve chest protection, and the passenger side airbags have been designed to stay deployed for a longer period of time after impact. Ford has idealized reaching out to the proper markets, while still providing quality information on quality products.