Music Fans Catch Glimpse of New Ford Campaign

Ford will be hitting the road this and summer, promoting their new models at concert venues of various artists across the nation. The Ford Team will be present at between fifteen and twenty concerts throughout the year, promoting a different vehicle at each event. Not only is this an attempt by Ford to expand their market, but it is also a chance for the customers to give the team members their input and feedback, both positive and negative. 

Each artist/band at every venue is on board with Ford and their campaign. Negotiations between the motor company and the artists of each show have been made to incorporate memorabilia, such as t-shirts, hats, etc. into the Ford campaign. Ford's spokesperson Anne Marie Gattar says, "By utilizing our presence at these venues we are not limited to one specific market. Different artists attract different crowds, which allows for a variety of people to be exposed to our campaign."

 Gettar also stated that since the demographic will be different at each event based on the artist, it will play a large role in deciding which vehicle will be showcased at each venue. 

Ford team members will be available to answer any and all questions about the automobile being promoted, along with any other vehicle potential customers might be interested in. They will be able to refer fans to their most convenient Ford dealer, and educate them on what might be the best decision for a purchase based on their specific wants and needs.